in8 iD: US Open of Surfing Campaign

In conjunction with IMG, I conceptualized and executed an on-site image activation campaign supporting at the US Open of Surfing in Huntington Beach, CA (August 2012). wAssorted banners (see below) were placed all over the Open grounds. Prior to the event, I ingested these banner images into our CMS and programmed a series of image activation experiences around them. These experiences included a series of daily sweepstakes where prizes such as autographed surf & skate memorabilia were awarded on site to winners. The call-to-action printed on the banners (plus PA announcements and Jumbotron promo videos) prompted attendees to engage with our campaigns.

Below are a selection of several images and screenshots from the US Open of Surfing Campaign I programmed.

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