I managed campaigns for Macy's, activating a series of promotional mailers which allowed users to receive product info and augmented reality experiences simply by scanning the physical pages with the app's camera.More
In conjunction with IMG, I conceptualized and executed an on-site image activation campaign supporting at the US Open of Surfing in Huntington Beach, CA (August 2012).More
Developed and executed two campaigns in conjunction with Verizon Wireless for Super Bowl XLVI:One national campaign built around an advertisement in USA Today and one on-site at Super Bowl Village in Indianapolis.
"Today's Your Day" campaign:
Users were instructed to snap a photo of a specific iD-activated Verizon ad in USA Today to be entered in a drawing for a chance to win 2 tickets to the following year's Super Bowl. "Go For The Trophy" campaign:
Indianapolis locals and visitors to the city were asked to snap a photo of the Super Bowl XLVI Trophy logo while inside the Super Bowl village. All entrants were entered into a random-drawing sweepstakes. The grand prize winner took home 2 tix to Super Bowl XLVI and 25 additional winners received autographed NFL merchandise.