Notable in8 Projects
Macy's Campaigns
I managed campaigns for Macy's, activating a series of promotional mailers which allowed users to receive product info and augmented reality experiences simply by scanning the physical pages with the app's camera.
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IMG's US Open of Surfing
In conjunction with IMG, I conceptualized and executed an on-site image activation campaign supporting at the US Open of Surfing in Huntington Beach, CA (August 2012).
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BMI / Lollapalooza National Campaign
In conjunction with BMI, conceived and executed a national campaign around the 2012 Lollapalooza festival.
Super Bowl XLVI Campaign
Developed and executed two campaigns in conjunction with Verizon Wireless for Super Bowl XLVI:One national campaign built around an advertisement in USA Today and one on-site at Super Bowl Village in Indianapolis.
"Today's Your Day" campaign:
Users were instructed to snap a photo of a specific iD-activated Verizon ad in USA Today to be entered in a drawing for a chance to win 2 tickets to the following year's Super Bowl.
"Go For The Trophy" campaign:
Indianapolis locals and visitors to the city were asked to snap a photo of the Super Bowl XLVI Trophy logo while inside the Super Bowl village.
All entrants were entered into a random-drawing sweepstakes. The grand prize winner took home 2 tix to Super Bowl XLVI and 25 additional winners received autographed NFL merchandise.
